Jeremy Jones hikes for some fresh power with one of his company's new snowboards.
Long-time pro snowboarder, Jeremy Jones, has started a new snowboard company named, appropriately, Jones Snowboards.
Last year, he left his sponsor of 17 years, French ski and snowboard maker Rossignol, and soon after announced he was launching his own venture. The new boards, which are designed by Jones and manufactured by the Swiss board maker Nidecker, are now hitting stores and slopes in the United States.
“I have started Jones Snowboards to develop the highest performance all-mountain weapons on the market – freeride boards that reflect everything I’ve learned both on the snow and in the factory,” Jones, 34, says of the company. “Every snowboard we produce will be born of my passion and our designs will mirror the performance demands of my riding matched with the environmental demands of my conscience.”
A big mountain rider and environmental advocate, Jones has abandon gas-gulping helicopter-rides in recent years and switched to split boarding and climbing peaks to earn his powder. His inaugural board line reflects that ethic and Jone’s obsession with powder. Three of the four Jones models are distinctly powder and big mountain focused, including the swallow-tailed Hovercraft and The Solution, a split-board that allows you to cross-country ski to backcountry runs.
Here’s the line up with Jone’s explanations:
THE FLAGSHIP
Price: $499
The apex of 25 years of freeriding experience, rigorous testing, and the latest construction technologies, the Flagship is a battle proven weapon for all-mountain attacks. The Flagship combines Magne-Traction, directional rocker and camber underfoot for the highest overall performance in even the most demanding terrain and conditions.
THE HOVERCRAFT
Price: $399
The Hovercraft is all about float, packing the volume of a 178cm powder board into a nimble 156cm. A blunt nose and directional rocker will keep you cruising whether you're in blower or crud. The short running length guarantees you'll be light on your feet in serious situations.
THE SOLUTION
Price: $799
No lift. No problem. Blaze a trail to free-ride freedom on the Solution, the world's first Magne-Traction splitboard. Directional Rocker matched with camber underfoot make the Solution your answer for any line within the sight of your eyes and the reach of your legs.
THE MOUNTAIN TWIN
Price: $449
When you feel like rallying the mountain like it's your own personal skate park, strap into the twin profile, directional flex, Mountain Twin. CAMROCK frees up the tip and tail offering extra float in soft snow while camber under foot combined with Mellow Magne-Traction give the Mountain Twin the snap and hold of a traditional board. A progressive free-style shape with a freeride heart, the Mountain Twin is designed for the fall line creativity of Jones team rider like Jonaven Moore.
