STRAY offers businesses a number of ways to inform our terrific audience of avid outdoors enthusiasts and adventure travelers about relevant products and services.
Our online publishing platform, organized into topic sections, allows advertisers to deliver highly focused campaigns to visitors interested in specific adventure travel destinations and outdoor activities. We also offer run-of-site campaigns for broadly focused brands or when advertisers need to quickly accumulate large audience numbers. Advertisers can also target impressions based on other demographic criteria.
We work with advertisers to develop a campaign to meet their specific goals, and provide detailed, real-time access to reports on delivery, click-through rates and advertising audience demographics.
We currently offer the following placements:
Website banner advertisements
STRAY sells display advertising on a cost per thousand impressions (CPM) basis. Banner campaigns can be focused on specific site sections, based on geographic location or outdoor activity, or run on all site pages (run-of-site, or ROS).
Standard banners sizes on STRAY include 125×125 Buttons, 300×250 Squares and ads similar to those found on Facebook that combine a short headline, image and description. Please contact us to discuss running other banner sizes and rich media formats.
Website section sponsorships
Companies can sponsor sections of the STRAY website. These include specific sections focused on outdoor activities (camping, paddling, snowboarding, etc.) and on adventure travel destinations (Colorado, New England, Nepal etc).
Please contact us to find out more information about advertising on STRAY.
While we believe the options noted above and those we have planned for the future serve as the basis for a strong promotional campaign on STRAY, we welcome other ideas from our advertising clients.
Also, our advertising offerings will expand in the future and we offer occasional promotional discounts on advertising sales, so please check back for updates or sign up for our advertiser’s newsletter using the form below to receive occasional updates by email.